What to DO
1. Quality and original content
Quality of your content is most important part in SEO. Never and Never copy content from other blogs, website and most immortally from Wikipedia. Google will never index you if you copy. Engage audience with your writing. In addition, do not forget to tell your friend to write comments and share the website page on social media
2. Use relevant keywords in your titles, body text and Meta descriptions
To improve your SEO ranking it is most important to put relevant keywords in title tag, body text. And put key words in description of that page. If you don’t know coding they you can use many plug ins available for that. “Meta tag” is one plug in which works best.
3. Do keyword Analysis
Every time you write content for your website or blog, do keyword research before that. Use tool like Keyword planner to search relevant keyword and use those keywords in your main content. Make sure that you are not stuffing keywords in your content.
4. Use Breadcrumb
Use breadcrumb navigation to allow users keep track of their location within your website and help search engine understand your website structure
5. Back links from other sites
To increase Google ranking of your website you need to get more and more back links to your website from other sides. More the back links of your website more you are important in Google’s eyes.
6. Monitor your backlinks
Always keep watch on backlinks of your website. For SEO success, it’s important to maintain a clean backlinks profile. Use Monitor Backlinks SEO tool for tracking your back links
7. Build internal links
Internal links are one of the easiest ways to build links to your best pieces of content. Internal links are also a Google ranking factor, and they can help search engines easily find and index your content.
8. Create infographics
Infographics are popular and they help you build quality backlinks and drive relevant traffic to your site. Learn how to build backlinks with infographics.
9. Create a sitemap
Sitemaps will not give you an SEO boost, but it will give search engines an easier way to find and index all your site’s pages. A sitemap is easy to create, and it will increase the index and crawl rate for your site.
10. Make it easy for others to link to your website
While you should never publicly ask for a link to your website, you can encourage webmasters to link to you by creating a small “link to this article” widget.
11. Be patient, SEO takes time
You will never get results overnight. SEO is a process that can take months or sometimes years. It’s an ongoing process, and you are never done optimizing your site. As long as you are using the SEO best practices, results will come, and your rankings will increase.
12. Make your site user-friendly
Your website has to be intuitive and very easy to navigate.
13. Write long content
Your content should be long and helpful for your readers. The longer your articles are the more keywords it will have and the more chances to rank for new search phrases. Do your best to write more comprehensive guides than your competitors do.
14. Learn from your best competitors
Always study your competition and try to learn from their success. Replicate what is working for them, and try to build the same quality backlinks.
15. Remove and disavow bad links
To make sure you will not suffer from a Google penalty, you have to frequently analyze your site’s backlinks and remove the suspicious ones. With the links you cannot remove, create a disavow report and submit it to Google’s Disavow Tool.
16. Post fresh content often
New articles will show your readers and search engines that you are still updating the website and it has not been abandoned.
17. Make your website mobile friendly
Nowadays more than 50% of the users are accessing the internet using mobile phones. On this basis, Google has released a mobile friendly algorithm that gives an advantage to sites that have a responsive design or a mobile version.
18. Build your website with SEO in mind
If you are just starting your website, you should consider SEO from the beginning. Make the whole search engine friendly and help Google and other search engines easily crawl it.
19. Improve website speed
While not a major factor, your website speed will give you a small advantage for SEO.
What not to do
1. Avoid irrelevant links
Links from unrelated websites will get your website penalized. It makes no sense to have links from irrelevant sites, from completely different niches. For example, if you an ecommerce site that sells baby clothes links from sporting sites will not be useful.
2. Don’t do keyword stuffing
You should never use too many keywords in your content. Write for your audience, and not for the search engines bots.
3. Avoid sitewide backlinks
Sitewide backlinks will quickly sound an alert to Google that you are doing something suspicious.
4. Don’t use hidden text or links
Hidden text and links are from the 90’s. Using this technique today, will get you penalized very quickly.
5. Don’t build backlinks only to your homepage
When you build backlinks, you have to make the whole process look very natural. Building links only to your homepage can raise a flag to Google.
6. Don’t copy other website’s content
Your website has to have unique content. Duplicate content is not something that you should use.
7. Don’t do link exchanges
Reciprocal links are outdated, and you should stay away from this technique.
8. Don’t publish low-quality content
While it’s important to have a lot of content on your site, if the quality if low, you’ll be penalized by Panda. Especially if your content is very thin and short.
9. Don’t accept spammy blog comments
Approximately 90% of the comments are spam. You have to moderate all comments prior to approval. Never accept comments without real names. If “cheap design” says that, your content was great and leaves a link, hit the spam button as fast as you can.
10. Ads above the fold
Ads above the fold will affect the user experience and Google penalizes sites that have too many ads above the fold. If a user lands on your site for the first time, they should not see ads.
11. Try not to use Flash. The search engines cannot read flash.
12. Don’t copy images directly from net. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they cannot read graphics.
13. Do not only use images to link out. You should always use text links to link out to important content on your web site.
14. Don’t use images to display important names, content, or links
15. Avoid Pop ups
16. Don’t change the template of your website in every category.
17. Never use “_ “ under scope in page link instead of that you can use “-“ hyphen